Email Marketing

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Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply to your target audience. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing.

However, you should plan your email marketing with care to make it relevant and interesting to recipients. You also need to be aware that you must always obtain the recipients consent before sending them marketing emails.

An email to an existing customer or contact, who has agreed to receive marketing communications from you about your products or services, may well be valuable to them. Even if they don't buy from you immediately, they're more likely to do so in the future if you maintain your profile with them.

Make your message eye catching

Your email message needs to be constructed in a similar way to a webpage with a graphical design to enhance the text message, but email programs like Outlook only offer limited capabilities in displaying the content so the coding needs to be correctly designed. Also, Outlook 2007 will not display images by default so this could loose some of the impact of your design. So creating an eye catching email is not as straightforward as you might think.

How to send the email

It is possible to send bulk emails using Outlook by sending a blind carbon copy to each recipient as it is illegal to reveal other recipients' details on the emails you send out. We would not recommend this approach as it can appear amateurish to the recipient as you have to send email to yourself with all the recipients' added as blind carbon copies.

We use a professional bulk email program that allows personalised and individual emails to be sent, monitor the bounce back for undeliverable mail and provides an un-subscribe link that is a legal requirement.

Also, with the continued increase of SPAM most individuals and companies use sophisticated spam filters, so it is important that your email passes through the spam filter and arrives in the recipients in-box.

The bulk emails that we send and the program we use ensure that the emails appear legitimate and not spam to stand the best chance at reaching the recipients in-box.

If you would like to discuss our email marketing services, please contact us to discuss your requirements in more detail