Introduction to Online Marketing
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What is Online Marketing?
The following definition of Marking was coined by The Chartered Institute of Marketing in back in 1976.
"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."
The basics of marketing still remain the same which is creating a strategy to deliver the right message to the right people, essentially the definition from the Institute of Marketing. The web has now changed the number of options you have now have to deliver the right message to the right people.
Many of the traditional marketing methods like advertising, direct mail and PR are still being used effectively by many companies, but online marketing adds a whole new element to the marketing mix.
Online marketing is more that just search engine optimisation and while this plays a very important part in any online marketing campaign to ensure the right people are are finding your website, there are other aspects to consider.
Social Media
We now have the "Facebook" generation taking an active part in business, who have embraced Social Media as part of their culture and this can be used to engage with potential customers and promote your business.
For example, one of our clients Bluebells Restaurant has created a Facebook page to promote their restaurant and this is creating a positive way for customers to connect with them, keep undated of their events and post reviews. If you visit the Bluebells Restaurant website and you will see their Facebook link.
Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing.
Market Research
The Web has changed the nature of market research to allow new customers to be identified that may be a good fit with your products and services. Pre Web, market research was carried out by using printed directories like Kompass or specialised trade directories.
Now that most companies have a website and advanced searches on Google and other major search engines can quickly identify companies that may offer sales opportunities for your products and services. Also, many companies are members of trade organisations that have websites with lists of members.
If you would like to discuss our on-line marketing services, please contact us to discuss your requirements in more detail
