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Introduction

Keywords are the words that potential customers type into a search box when they are searching for something online. The search engine then searches its database of websites and displays the sites that it considers are a good match to the search phrase you entered.

That is why choosing the correct keywords to optimise your site for is of crucial importance when planning your SEO campaign. If you optimise your site for the wrong set of keywords or keywords that you think are relevant to your your site, but are not being searched for, you will not be found by your target audience. Also, there may be seasonal changes in the keywords that people may use. For example, in the run up to Christmas, search terms may now include the terms like present, christmas and gift, so they would now need to be included in your SEO campaign in the the run up to Christmas.

How we can help

So how can we help you define a list of relevant keywords that are a actually being search for?

We use a professional keyword tool that index's 100's of millions of real searches and allows its database to be used to identify a set of keywords that will drive traffic to your site.

Example

For example if you were a Chocolate Retailer selling on-line then we would start with the keyword of chocolate

We are now returned with a list of a 1000 search terms that are actually being searched for and an indication of the popularity of the search phrases.

From this list we can now identify search terms that are relevant to you business and in the above example "chocolate gifts" would probably be a key search phrase to include. Other applicable keywords would be extracted from the list for consideration.

This key word research could also indicates other profitable markets that are not being exploited. For example, "chocolate fountain" is very popular search term and the Chocolate Retailer may now consider adding Chocolate Fountains to their range of products. Also, "chocolate and desert recipes" is popular search terms and Retailer may consider adding a recipe section to their site that includes their chocolate products in the recipes.

So keyword research can have the addend benefit of identify untapped markets.

The other metric that we use is a lateral search that finds keywords related to your seed word by searching websites of your competitors to find keywords that they are using. In this example "truffles" may be relevant to the Chocolate Retailer

Keyword List

After the keyword list has been generated, the next step is to allocate the keywords to relevant pages on the site so the pages can be optimised for the allocated keywords.

If you would like to discuss our seo keyword research services, please contact us to discuss your requirements in more detail